95% of purchase decisions are made in our subconscious mind — let's make sure you're in your customer’s. A small business branding package designed for small business owners ready to reassess, clarify and scale their business.
Brand development will move your business from a dependency on transactional advertising to experiencing marketing with the leverage of a magnified reputation. A small business branding package including logo conceptualization and assets.
together we can
Scale Your Reputation
Embark on an in-depth brand development process to evolve your business identity. Develop your brand archetype, position and price to reflect and serve your target market.
Superior brand guidelines including multiple logo designs and an overarching style guide to support every branded touchpoint.
Develop key messaging to position your brand, taking it from a relatively unknown entity to a valued brand within your industry sector.
Scale Your Reputation
The small business brand packages incorporate the minimum to begin the full articulation of your brand.
Think about this: an apple doesn’t sell a computer. We'll talk logo and about your business, or brand, as a whole.
This service is great for business owners that already have a logo, but it's looking stale, old fashioned and just plain out-of-date. If you, too, need a refresh that still stays 'true to you', let's talk!
Artwork supplied is original, and the copyright is transferred at the handover stage of the project. After this formality, you’ll receive ready-to-go files with complete freedom to use them exactly how you need them. Too easy!
One of the most common mistakes small businesses make is changing their messaging regularly or not having any. Securing brand awareness requires consistency in market, (so people actually understand what you're about) and developing key messages that truly articulate your point of difference is a part of that.
Your key messages will be woven into brand touchpoints, such as your website or packaging. They’re applied over and over again to create a clear and consistent representation of your company. This repetition helps solidify public perception of your business so that when your target market thinks they need a service or product like yours, they recall your brand.
You may also be interested in: How do you even use brand guidelines?
These business branding packages are designed especially for small business owners or start-ups. Whether you're starting from scratch, or evolving your brand, the small business branding package has helped builders, gyms, small business owners, accountants and IT companies all better position themselves in a crowded market. If you need branding that is more than just a logo, I can help!
I look for clients that have a product or service that genuinely benefits customers. If that sounds like you, we may be a match.
Brand development is important for small business as it's more than just creating a pretty face. Effective, targeted, and well-designed branding can better differentiate your business from competitors and reflect your target demographic in meaningful ways. Customers choose the company that looks professional, cohesive and high-quality over the business with sloppy branding. The more recognisable and suitable your branding is for your product or service, the better your chances are of attracting the right kind of attention.
Without strategic branding, you may find your business is dependent on transactional advertising, like Google Ads and discounts. Your branding really should achieve the opposite - instead of being dependent on transactional or price-based purchasing, strategic branding positions your business for premium pricing and preference. We want your brand to be the first your target market thinks of when they need a product or service like yours. This thought process is like a short-cut in the purchase sales cycle. By investing in authentic branding strategy you aren’t just keeping up with other businesses – you’re miles ahead of them.
Your logo design is of course, a part of it. But it's not all of it. Your branding will articulate your vision and craft life into new business ideas. You may have tried quick-fix design services or be considering them, and hey, they can actually create some pretty cool designs. BUT, if you want strategic branding that can scale your reputation, better differentiate your business in a competitive market, and make you, sincerely, a preference in the eyes of your target market, you need someone that knows their stuff - a branding expert.
Investing in branding for your business creates foundations your business needs to thrive. Your brand is the first thing most potential customers will see of your business, and much like any other first impression, what they see can make all the difference. Whether you’re looking to move away from your existing audience, capture new customers or explore new niches, strategic branding is the first step towards your business being noticed in all the right ways.
Don't leave the perception of your product or service to chance - take ownership over your perceived identity with a brand development package for small business.
"Anita's expertise in marketing is at such a high level she has identified possibilities for growth that we have simply been unable to see."