There are new rules in New South Wales housing market, that's shifting sustainability from a buzzword to a more foundational component of the home building industry. Recent updates to the Nationwide House Energy Rating Scheme (NaTHERS) are more than a green opportunity - it's also a golden one inviting home builders to align with the growing demand for environmentally conscious living spaces.
Most of us actually share environmental concern as a value.
The New NaTHERS Standards Explained
The NaTHERS changes in NSW aim to enhance the energy efficiency of homes, mandating better insulation, advanced window solutions, and help minimise energy use. The benefits are twofold: homeowners enjoy lower energy costs and a significantly reduced carbon footprint, supporting both economic and green ambitions.
Sustainable Building Practices: Beyond Compliance
Adopting sustainable practices isn't just about adhering to new standards—it’s about becoming a leading builder. Green builders often lead the charge in innovation. They also tend to be more trusted. For a builder, trust is one of the biggest challenges they face in the industry. People are seeking out builders with a moral compass, and green builders have a means to illustrate that they have one.
Adopting sustainable practices isn't just about adhering to new standards—it’s about becoming a leading builder.
Targeting the Buyer with environmental values
It's not just a niche that share environmental concerns, many of us do. A 2023 Biodiversity study highlighted 97% of Australians want more action to protect nature. Yep, most of us actually share environmental concern as a value. When builders take 'green' seriously, they are also highlighting that they offer something that is becoming increasingly in demand - higher-performance builds. When a builder shows that they go beyond compliance, they are illustrating they have a genuine commitment to quality living.
97% of Australians want more action to protect nature.
Use social media advertising to illustrate company commitment to higher performance builds
Social media platforms are invaluable tools to show off higher performance builds. Visual content allows builders to showcase innovative features often found in green homes. Virtual tours, before and afters, customer testimonials and educational content that details the breakdown of energy savings are all ways to engage potential clients.
Become a leading builder by going beyond compliance
As the industry adapts to the new NaTHERS standards, embracing these sustainable practices offers more than compliance—it offers a competitive edge in a market increasingly driven by environmental considerations. Builders who anticipate these trends and market their projects effectively will not only lead in sales but also in shaping a sustainable legacy.
The shift towards a greener construction industry is not just a trend—it's the future. As an independent marketing specialist that's worked with multiple home builders, I can help you reposition your business to pursue a future where sustainability is not just a feature of your projects, but a defining characteristic.
For further details on the NaTHERS updates, visit Nathers.gov.au
