How you market your small business can feel like looking for medicine in the 1920s – there’s snake oil potions everywhere. Today, thanks to the likes of Google search, it needn’t be an uninformed venture. Herein lies some of the most effective marketing ideas for small businesses (on a budget).
Marketing a small business requires up-to-date knowledge of marketing trends and strategies such as video marketing and AI-powered tools. As a small business owner, it's hard to be across social media or Google changes, but if you work with a small business marketing consultant, like myself, I can advise and help create a practical marketing strategy for you.
Yes, there are many inexpensive ways to market your small business, starting with positive reviews! However, it's worth nothing that low-cost marketing ideas usually take another resource such as, your time, so really there is still a cost. It may be more beneficial to focus on Return On Investment (ROI), than freebies. Need to fast track a marketing strategy for your business? I can help. Work with a small business marketing specialist to fast-track your progress and build momentum.
Setting up a marketing strategy for a small business can seem overwhelming, and as such, a small business owner can often end up with a bit of an ad-hoc approach. At some stage, the business owner realises they may need more of a strategic approach - one that grows awareness of their brand as well as captures quicker wins via the likes of Google ads. There are many methods to set this up, but as a marketer, I recommend creating an adaptable strategy centered around your primary customer persona, and their journey to a service or product like yours.