Marketing mental health services can be challenging as it requires a sensitive and targeted approach. However, as long as your message is considerate, most services can deploy similar marketing strategies to other industries to achieve growth.
For example, word-of-mouth and having a deliberate referral marketing strategy can build your network. You'll need a user-friendly website and may consider common marketing channels like social media advertising or Google ads. Educational resources for those experiencing the particular mental health challenges your health service addresses, can support and encourage prospective clients to consider your services.
Some mental health service providers will partner with community organisations where potential clients attend. This can be an affective way to build awareness and trust in your service locally.