Email marketing is no longer an option for small businesses, but a consumer expectation. Clientele expect automated purchase confirmation emails, follow-up correspondence and, for all email comms to be personalised. Herein lies email marketing tips to maximise your email marketing campaigns.
Yes, email marketing still generates one of the highest returns on investment out of all digital marketing channels... when executed correctly. According to recent studies, the average return is $42 for every $1 spent and this has hovered around the same figure for years. It's because it offers a business direct one-to-one access to a prospective customer. There's few barriers to converse with the prospect compared to channels like Facebook ads where you have to 'pay-to-play' or, 'pay to be seen'. Email remains a scalable, personable and cost-effective option to build engagement and repeat clientele.
If you're wanting to grow your email list, you need to offer your audience something of value in exchange for their email address. Why should the prospective buyer be interested in hearing from you? Do you have exclusive offers for your email list? For example, a limited edition product, or new season items they may be keen to get their hands on? Nobody wants to be spammed, but most of us appreciate a valuable offer. Make sure you have a reason for your audience to sign up to hear more from you and you'll find your email list grows.
Note: you must obtain consent from subscribers before adding them to your email list, or you may find any email that comes from your company, is marked as spam.
Every email marketing expert will have a preference for what email marketing platform they use to engage their audience. Ultimately, the best one provides a user friendly interface and high deliverability rates - meaning, your emails are less likely to end up in customers' spam folders. Some businesses require more complex set-ups than others. If you need advice specific for your business, drop me a line.