Web Design, Marketing Strategy
Builders can be haunted by pre-conceived industry perceptions. Even the most matriculate builder has to counteract typecasts. One of the smart mitigation strategies is to cultivate a strong brand and provide content for scrupulous eyes.
This builder's re-branding project started with a mapping of the customer journey where we identified gaps and prioritised marketing activity. Two of these activities included evolving the brand messaging and appearance to better serve the desires of the ideal clientele. And, crafting a new WordPress website that better reflected the evolving market position.
Marvel Homes now enjoy a fully responsive Wordpress website that is a more accurate representation of the business. It's structured in a manner that it supports advertising objectives - like a highly relevant landing page that improves ad quality score. An improved quality score helps decrease advertising costs.