Strategy, Campaign Management, Project Management
Commercial Partnerships, Google Maps, Android Location Services
Data has shown that experiencing nature is one of the most effective ways to grow conservation values in communities. The mapping of New Zealand hikes on Google maps was a strategic project that could help achieve this - a commercial partnership project that I worked on when working with the Department of Conservation in New Zealand.
This far-reaching project was initiated to encourage visitors and tourists to experience New Zealand's beautiful conservation destinations. By creating a virtual reality experience, we would be developing content that would then be leveraged by multiple channels, such as android location recommendations and VR education applications.
The launch of this project reached millions of people through cross-channel promotions and multiple commercial partners including Google, Air New Zealand and the Department of Conservation (DOC). Engagement was so successful the VR project continues, with historic locations being mapped by Google Trecker in partnership with the DOC.