Struggling to balance your marketing spend? You’re not alone. Too much on sales activation, and you’ll burn out your audience. Too little, and your quarterly numbers nosedive. This doesn't need to be guesswork—science backs a sweet spot—Binet & Field's 60/40 split as an industry benchmark. Factors like your industry, business stage, and competitive landscape can tweak that ratio. This 60/40 Marketing Budget Split Calculator adapts to these variables, helping you with your allocations.
Calculate the optimal allocation of your marketing budget between brand building and sales activation, based on proven 60/40 principles.
