An award-winning whisky producer was held back by a custom-built website—costly to maintain, difficult to update, and unintentionally blocking customers from purchasing their premium product. The solution? A streamlined, high-performing website that didn’t just win awards—it doubled conversion rates, grew online sales to 40% of total revenue, and became a driving force behind the brand’s market expansion during a period of significant growth.
The existing website was failing at its core job - selling premium whisky:
Strategic rebuild focused on one goal - selling more whisky:
Premium brands demand premium digital experiences. This transformation proved it: combining award-winning design with strategic commerce turned Lark's website from a passive touchpoint into a significant revenue driver.
